Love it! It deserves

The new Evian advert just rules. Those people are geniuses.

Compare the above to the below (which they say is full of joy)

Probably the target market for the latter are kids aged 5 to 12? Or did they want to go with the traditional way of advertising? Water, nature, natural, joy, friendly? Good idea, but people have been watching adverts for products in the same category for years now and the change makes the difference.

More to follow on this...

A local shop for local people?

A local business for local people? Why doesn't he allow people to enter his shop on a clock in basis?

Is this the reverse of marketing? Or is it only the beginning? 

Once Again: the nature is above all

Cheeky cheetah cub gets the drop on wildlife photographer

You can read more about this on Daily Mail 

... and some people can only see concrete and gadgets all day long, every day

Branded

There is a film I have watched over the weekend named Branded. Although it has a simple name and a simple story, I believe the film should be watched by those who care about the surrounding world more than the money in their pockets. The film is a Russian American collaboration released in 2012. The idea is that some people realise at one point that so famous Marketing is a mass manipulation weapon. To go further into details, it can be comparable with religion. Some people have become so attached and loyal to what a name represents that they don't even listen to other people's opinions. Consumerism...