Love it! It deserves

The new Evian advert just rules. Those people are geniuses.

Compare the above to the below (which they say is full of joy)

Probably the target market for the latter are kids aged 5 to 12? Or did they want to go with the traditional way of advertising? Water, nature, natural, joy, friendly? Good idea, but people have been watching adverts for products in the same category for years now and the change makes the difference.

More to follow on this...